When thinking about the holiday shopping season, retail profits come to mind. It’s true, retailers produce billions of dollars in sales during the holiday season, 616.1 billion in 2014 to be exact. However, there are ways to boost profits at your restaurant in December as well. We, at Asimot App, have 3 strategies restaurant owners can take advantage of this year. This the season for sales at your restaurant!
Promoting gift cards, the perfect holiday gift, can be key to your restaurant making extra sales during the holiday season. The average shopper will buy 4 gift cards this holiday season, spending an average of $172 on gift cards. 34% of those gift cards will be from restaurants, that’s not a far cry from the 38% who will be buying them from a department store.
Not only are you making a sale at point of purchase, when selling these miniature gifts you are also marketing for future business. Also, chances are when the recipient comes to redeem their gift they will end up spending more than they normally would. Increase gift card sales by training your staff to promote your gift cards. Social media, email blasts, website promotions, and tabletop materials can all be used to promote your restaurant’s gift cards.
Read more on the importance of gift cards for your restaurant here.
It’s a fact that half of shoppers plan to finish their holiday shopping online. Make the most of this and increase your restaurant’s online presence. Let your customers know that your restaurant offers an online ordering option. Make sure to advertise your food as well as allowing customers to purchase your gift cards online. The added level of convenience that is offered with an online ordering option will be greatly appreciated by your customers.
If your restaurant already has an online ordering option make sure staff members are promoting it proficiently. Post in-store advertisements, make sure your online ordering option is displayed clearly on your website, and if your restaurant has an on-hold message, tell customers on hold about your online ordering website.
To learn more about the benefits of implementing an online ordering system at your restaurant click here.
When trying to augment your sales during the holiday season, offering special holiday promotions that attract more traffic is a great idea. Offers such as two-for-one meals, 10% off discounts, or free appetizers with the purchase of two entrees can help lure business and ultimately help increase the bottom line.
Special promotions on popular shopping days can also be very beneficial. Many Americans grow concerned about their finances when spending money on loved ones for the holidays, but that doesn’t mean they aren’t still hungry. Promotions that allow consumers to feel less guilty about spending more money can be tremendously useful for your restaurant especially if it is located near a shopping mall or outlet.
Who says retail stores get to have all the fun during the holidays? There are many ways to increase sales for your restaurant and whether it be through gift card sales, online ordering, or special promotions,Asimot App is here to help.
Download our software in your existing mobile or tablet device from Google Play Store or for iPhone/iPad at iOS App Store.
