5 Tips to Increase Sales in Your Sweet Shop for Festive Season
Mostly 80% people can’t celebrate any festival without sweets in India. I am going to share with you some tips that would help you to manage your customers to maximize yours into profit.
To start off, let me explain how I buy sweets during the festive season. Just like everyone, It’s boring to go to the same shop, again and again, I am interested in trying out the different taste from new stores. So, the first thing. I will search in Google here like this ‘Sweet Shops near me’. That explains the first tip for the Posting i.e Business Account with Go Digital.
Business Account with Go Digital
Going digital is not going to cost you anything but helps people to find more sweet shops nearby you. All you need to do is to register yourself at Google My Business account that is completely free service and it helps people to find your shop online. If you want to step up the game and get orders from there, you also have an option to list your products with the pricing or showcase offers to customers and more. I found the Sweet shop via Google and reached the place. But unfortunately, my favorite sweet Laddu was not available. Here comes the second tip which is to plan the production
Plan Your Production
By pre-planning your production you can produce an estimated quantity of sweets & the ingredients used in it. By doing this, you can track your ingredients and reduce the wastage, in turn, increasing your profit. Being a festive season, you need to stock up effectively to meet the demand. So, Plan your production accordingly, By using Asimot point of sale, you can create own sales plan with ingredients product items based on quantity. Every festive season is filled with joy & happiness and not to forget lots of festive wishes from different places where you have given your number. We are one week away from Diwali and by offeringfrom one such Sweet shop saying ‘Buy 1 KG sweet Get 1/2 KG Free’ for which I gave a WOW expression
Offers & Discounts
Provide regular offers to your customers online or offline. This helps to drive the foot traffic with more customers to your Sweet shop or make people realize there’s such shop in the locality. With all the promotional message. I received during the last few days, I planned to go to one of the shops which had the offer ‘Buy 1KG get 1KG Free’ but after I went there I got disappointed to the crowd I saw there. The offer did work for them but unfortunately, they didn’t have enough resource & technology to meet their demand.
Reduce the Customer Waiting Time
Plan your offers, Plan your production and make use of technology by adding Point of sale software to meet the demand at your sweet shop.
Once I got someone to attend me at the sweet shop, I didn’t see the sweets which I regularly used to buy. This also made me think they are out of stock. But when I enquired about the sweet I wanted to the attendee, he got the sweet from inside and not from the display. This made me realize that the most profitable ones are displayed in the front and the regular & less profitable ones behind or even away from the display.
Display the Board’s Most Profitable Items in Front of the Shop
If you are that kind of sweet shop who makes different types of sweets and not the regular ones, you as a sweetshop business owner can try these tips. This not only helps to upsell your product but also helps in marketing your product and make the more customer realize there’s something like this.
I have been shared the experience of my idea here during this season. I hope this helps you to increase sales in your Sweet Shop.