Customer Relationship Management at the Point of Sale
Customer Relationship Management
Customer relationship managementsystem provides a well defined platform for all business units to interact with their customers and fulfil all their needs and at the same time reducing cost and enhancing productivity and profitability in business.
Know Your Customers
Keep track of detailed information about customers and their preferences with Customer Relationship Management console. CRM uses latest technology to maintain and synchronize customer information with their buying behaviour. Utilizing CRM reports, single location business owners can analyze each customer’s order history to better tailor their offerings according to their customer needs.
Benefits of Customer:
Customer Profile Creation:
Customer Relationship Management is the strongest and the most efficient approach in maintaining and creating relationship with customers. Manage Customer profiles and access a detailed database recording their purchase order history, personal information and preferences. This helps in reduced searching and correlating customers and to foresee customer needs effectively and increase business.
Build Relationship
CRM contains each and every bit of details of a customer, hence it is very easy for track a customer accordingly and can be used to determine which customer can be profitable and which not.
Increase Profit Margins
Discover what items have overall high customer demand to improve single location business offerings and increase sales.
Benefits of CRM and POS Integration:
Customer Relationship Management is a strategy which is customized by an organization to manage and administrate its customers and vendors in an efficient manner for achieving excellence in business. Here following benefits.
Fast Capture:
Customer information on everything from shipping addresses to nicknames can be captured at the POS. This data can then be automatically uploaded into the CRM system, making it available to everyone from marketing to management.
Customer Loyalty:
Customer loyalty is the tendency of the customer to remain in business with a particular supplier and buy the products regularly. This is usually seen when a customer is very much satisfied by the supplier and re-visits the organization for business deals, or when he is tended towards re-buying a particular product or brand over times by that supplier. To continue the customer loyalty the most important aspect an organization should focus on is customer satisfaction. Hence, customer loyalty is an influencing aspect of CRM and is always crucial for business success.
The data collected at a POS terminal can help businesses and salespeople identify their most important customer groups. This can help salespeople identify customers who would benefit from loyalty discounts and programs, and those who wouldn’t.
Departmental Synchronization:
CRM data created by POS device is automatically synchronized across all relevant departments. The information updated in real time, and available from a single CRM platform.
Backend Automation
Without CRM and POS integration, a lot of work goes on after the sale. Things like customer data, sales reporting, and updating marketing lists are all handled manually after the fact. With CRM and POS integration, these tasks occur automatically, in real time.
In today’s commercial world, practice of dealing with existing customers and thriving business by getting more customers into loop is predominant and is mere a dilemma. By using Asimot POS system can definitely improve the situation and help in challenging the new ways of marketing and business in an efficient manner.
