Step-by-Step Guide for Restaurant Special Day Events That Generate Foot Traffic,Loyalty and Sales
Providing a remarkable customer experience is critical to restaurant success, especially when the customers can order food in online and on mobile. if you became favorite to the customer Visit your Restaurant in the foot traffic, Restaurant owner must offer on dishes in-restaurant.
One way of doing this is Restaurant special day events. When done right, this strategy can draw people into your restaurant, and it will increase foot traffic, and even improve your sales. If you’re thinking about starting one for your Restaurant, keep analyzing the Market. Just a few steps am going to say you I hope it will help for your next Restaurant special day is a hit:
PLANNING AND PREPARATION
Select the Perfect Type of Event
What kind of special day event should you implement? The best way to answer this is by turning to your customers. What should you do? What types of activities do they enjoy? Identify first to get a general idea of what kind of event would work for your restaurant. At present trends, the people are not the thing about the money they prefer to enjoy the special day which is memorable for them, try to plan according to people strategy.
Historical information
Look at previous Restaurant special day events that you’ve organized. Which ones were a hit and which ones didn’t hit collect the information and take a discussion which sticks to the types that proved to be successful? Consider the such as special day such as (Friendship day, New year, Valentine’s day etc…)
Competition
Do some research on your competitors and see if they run any events in their restaurant. Identity and analysis the competitor business, what made them successful and find ways to incorporate those elements into your own functions.
Timing
Take into consideration the season or time of year when you’re planning to run the event. If you’re starting in February for example, you may want to incorporate Valentine’s Day. Having an event later in the year? Consider a holiday theme.
PLAN (WAY) AHEAD OF TIME PERIOD
You should also factor in seasonal changes as well as the schedule of your target market. “Be careful when picking your date that it’s not too close to a holiday, and based on season such as snowy, rainy, summer and weekends “If parents and kids are your target market, carefully plan around seasonal kids’ sporting activities on the event . If you want to plan a holiday event plan for an event around mid-month, as opposed to the first of the month,
Planning a successful event requires managing several moving parts and sticking to a budget and timeline, all while running the regular aspects of your store. Things can get hectic, and plans can fall apart if you’re not organized.
Maintenance Payable within the Event
In some events more dishes not consider in the Coupons or Pass of event it is payable dishes will be displayed in events. If you need to Manage complete events and Payable dishes is very critical. to maintain at a time try to use Restaurant Management software Point of sale application. it can be accessed for anywhere to maintain the payable records within the events
SORT OUT YOUR FINANCE BUDGET
Estimate your finances budget early on. The last thing you want is to overspend on the event or run out of funds when you’re about to launch. Think about what you’ll need to implement an event to run a successful, including inventory, staff, maintain and marketing materials etc….
If you’re looking to lower expenses, consider co-partner with other businesses or organizations that are willing to split the costs and help promote the event. You can also consider striking cross-promotion deals with your vendors to save on costs.
FOLLOW THE MARKETING TACTICS
- Sending postcard invitations.
- Advertise your event in Social Media (Facebook, Twitter, Google+,) posts and sometimes paid for posts or ads.
- Sending e-mail invitations on event.
- Creating a Facebook event with invitations
- Putting out banners in front of the restaurant
- Leaving flyers at neighboring businesses
- Outlet for point of purchase flyers for event
- In some cases, they even call their top customers and invite them personally over the phone
The Main while promoting or Advertise the more Who are coming for an event to impress them with their talent, for example, Music Band Name, DJ Player and more available in the event and high late this things.
DOCUMENT THE EVENT
Take pictures and videos at the event and post in the official business page and it gives you content and promotional materials for the future event, doing so will give you the opportunity to take a closer look at how things went. Review the photos and video footage after the function and keep an eye out for things that went right and components that can be improved.
AFTER THE EVENT SHARE PHOTOS AND RECAPS ONLINE
Remember those pictures and videos that you took? Post them on Facebook, Twitter, Instagram and any other social networks you belong to. Thank everyone who attended the event, mention the people who took part in it, and tag individuals you know personally.
If you send out newsletters, be sure to include those photos in your next issue and include a write-up summarizing the great things that happened.